The Nova Scotia government recently launched a $2.5 million marketing campaign in a bid to attract foreign nationals in Canada and overseas to settle here. The objective is to encourage economic immigration and meet the serious labor market shortages in the province.
Why Does Nova Scotia Need Immigrants?
The provincial Immigration Minister Jill Balser said that efforts to increase immigration are required to meet the labor market needs, support post-pandemic economic recovery, and set the stage for business and financial growth in the province.
Despite the pandemic, Nova Scotia managed to welcome 6,428 immigrants between February 2020 to April 2021. This was largely due to increased immigration levels and the sudden influx of immigrants from other provinces and territories across Canada.
Why Is the Marketing Campaign Required to Attract New Immigrants?
The Department of Labour, Skills, and Immigration will work with the communications and marketing departments in the Department of Communities, Culture, Tourism, and Heritage to create this marketing campaign.
The main focus of this campaign will be to showcase the diverse beauty of multiculturalism in Nova Scotia and demonstrate how the government works with the communities to help them grow and prosper.